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Every great journey starts with a conversation. Let’s discuss where you are, where you want to go, and how we can guide you there.

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Name
Current Annual Retail Revenue
Primary Interest

Direct Contact

Blake Deardorff,
Founder & CEO

blake.deardorff@compassadvisoryllc.com

Travis Creed,
Founder & CCO

travis.Creed@compassadvisoryllc.com

Office

Compass Advisory, LLC
1720 S. Walton Blvd.,
Suite 4-314
Bentonville, AR 72712

Frequently Asked Questions

What makes Compass Advisory different from other brokers?

We combine extensive supplier-side experience with former Walmart merchant expertise - meaning we've navigated retail from both sides of the table. Our flexible engagement model aligns our incentives with yours, and for clients utilizing our Category Advisorship services, we provide DiCon Analytics-powered insights our competitors simply don't offer. Plus, we're small enough to give you direct access to decision-makers (Blake and Travis), not junior account managers.

Do you only work with brands already selling at Walmart?

Not at all. We work with brands at every stage - from first-time retail entries to established players optimizing existing business. Whether you're just exploring Walmart opportunities or managing millions in annual revenue, we scale our support to fit your needs.

Can you help us get our first Walmart placement?

Yes. Strategic retail placement is one of our core services. We leverage relationships with buyers, develop your pitch strategy, and guide you through the item creation process. However, we're honest about timelines and probability - retail placement takes time, preparation, and the right product-retailer fit.

What retailers do you work with besides Walmart?

We specialize in Walmart and Sam's Club, but we also work with C-store chains (like 7-Eleven), Farm & Fleet stores, and other regional and national retailers. We go where your growth opportunities are.

How do your fees work?

We use a flexible engagement structure that aligns our success with yours. Every engagement is customized based on your needs, current sales volume, and scope of services. We're transparent about our approach and work to be as turn-key as possible - no hidden costs or surprise invoices.

Is there a minimum engagement length?

Our standard agreements are one year with 60-day notice for changes or termination. This gives us time to build momentum and deliver results while keeping flexibility for both sides.

What if we're not happy with the service?

Direct communication is one of our values. If something isn't working, we want to hear about it immediately so we can course-correct. Our goal is to be an extension of your team, which means ongoing dialogue about what's working and what needs adjustment.

Do you require exclusivity?

For the retailers and categories where we represent you, yes - we operate as your exclusive representative in those channels. This prevents conflicts and ensures we're fully invested in your success. However, you're free to work with other partners for retailers or categories outside our scope.

How quickly can we get started?

Once we agree on scope and fees, onboarding typically takes 2 weeks. This includes gaining access to retailer systems, understanding your current situation, and establishing communication protocols with your team.

Do you work with international brands?

Absolutely. We work with several international manufacturers navigating US retail for the first time. Our experience with importers and cross-border supply chain dynamics helps international brands avoid common pitfalls.

Partnership Options

We don’t believe in one-size-fits-all. We work to be as turn-key as possible – integrating seamlessly as an extension of your team with flexible engagement models that fit your needs.

We’re flexible in how we work with you:

  • Strategic Advisory: Monthly strategy sessions + quarterly business reviews
  • Full-Service Management: Weekly reporting + daily operations oversight
  • Project-Based: Line review prep, new item launches, specific initiatives
  • Consulting: Due diligence for acquisitions, category assessments